CRS LOGO & IDENTITY
The Meaning Behind the CRS Logo
The Children Relief Service (CRS) logo tells a simple story: through education, protection, opportunity, and sustainable development, vulnerable people can grow, overcome challenges, and build stronger communities.
Every element of the logo reflects an important part of who we are and the work we do with children, young people, women, families, and communities.
Green Sprout, Growth, Livelihoods and Food Security
The green sprout growing from the open book represents growth, livelihoods, food security, sustainable development, self-reliance, and community resilience.
It symbolizes how knowledge and opportunity can lead to practical growth, helping vulnerable individuals and families develop sustainable ways to meet their needs, overcome hunger, and build more secure futures.
The green colour represents life, growth, sustainability, renewal, hope, and community resilience.
Gold Open Book, Education and Opportunity
The gold open book forms the foundation of the logo. It represents education, knowledge, learning, opportunity, and the power of education to transform lives.
Education is central to CRS because we believe that access to learning can open doors, strengthen confidence, and create opportunities for children and young people to build better futures.
The gold colour represents value, dignity, opportunity, hope, and a brighter future.
Blue Protective Figures, Protection and Community Support
The blue figures surrounding the child represent child protection, safeguarding, care, support, inclusion, and collective community responsibility.
Their protective posture reflects the commitment of CRS to creating safe environments where children and vulnerable people can live, learn, participate, and thrive.
The blue colour represents trust, safety, stability, professionalism, and protection.
Child at the Centre, The People We Serve
The child at the centre represents the children who are at the heart of CRS’s mission.
The child’s raised arms communicate hope, confidence, empowerment, participation, and the freedom to reach their full potential.
While children are at the centre of our work, CRS also recognizes the importance of supporting families, young people, women, and communities to create lasting change.
The Complete Message
Together, the elements of the CRS logo communicate:
Protection + Education + Growth + Livelihoods + Food Security + Empowerment = Stronger, Resilient Communities
The logo reflects the broad identity of Children Relief Service rather than a single programme.
It represents our commitment not only to protecting children, but also to creating opportunities through education, livelihoods, food security, empowerment, sustainable development, and community-led action.
Our approach recognizes that protecting children and transforming communities are connected. When children are safe and educated, families have opportunities to build sustainable livelihoods, and communities become more resilient, the possibility of lasting change grows.
Our Tagline
Protecting Children, Transforming the Community.
Our tagline captures the meaning of the entire CRS identity. We protect children and other vulnerable people while creating opportunities that contribute to lasting transformation in the wider community.
The CRS logo is therefore more than a symbol. It represents our commitment, our programmes, our values, and the future we want to help build together with the communities we serve.